The Approach
You would probably never believe it if I told you that the best way to attract investors is actually through social media. I myself had to run numerous tests in order to see it for myself, but now it makes complete sense.
Why? Because investors rely on brand image and relationships. They want to partner with an entity that:
- Looks like they do well for themselves
- Knows what they’re doing
- Have a good personal relationship with.
The Company
The company is called Amadea. It is primarily a software development company that creates trading softwares used to trade the Forex market. These trading softwares are used by HNI’s and Institutional Hedge Funds. With this in mind, we had to find the right audience to market the brand to.
HNI’s and Institutions don’t flock to search engines to find software companies like this. They might look for developers to build their own software, but if they’re looking to outsource they’ll just come across a lot of different scams in the industry. The only way to appeal to this audience is to engage them on social media, and show them that you’re for real. This opens a dialogue.
5 Leads
In The First Week
Our opening social media campaign consisted of video content organically spread via TikTok and Instagram. We funneled most of the followers to Instagram from TikTok because of the sheer rate of growth you can achieve on TikTok when posting video content.
600,000
Weekly Impressions
A lot of the time spent was creating video content, but once this content was put together the hard bit was over and we could reap the rewards. The most important thing was to keep coming up with content ideas but with the help of AI, this was easy.
10k IG Followers
In Two Months
I put together 8 videos per week between Instagram and TikTok, resulting in regular posting that scaled the account followers quickly. These were genuine followers that were engaging with the account and content.
